SSL Certificates

WHY SSL...

In May 2017, Google announced they would begin marking all sites without an SSL certificate as “not secure.” This identifier tells website visitors whether their personal information is safe and secure while they’re browsing sites on the internet.

When an SSL certificate is present on a site, the site’s URL will display as ‘HTTPS’ and you’ll see a green lock next to the words ‘Secure’ in the URL window.

HTTPS indicates that the site protects user data and ensures that the user is connected to an authentic site.

Bottom line, Google wants a more secure web and is making HTTPS the standard for all websites going forward.

Illustration of SSL (Secure Socket Layer) technology, depicting the process of secure data transmission and website encryption.

Secure Your Website with an SSL Certificate

Securing your website is a must if you want to be competitive online and build trust with your customers. Making the switch sooner rather than later will only benefit your website and business. More businesses are realizing the value in digital marketing and that to compete online your SEO strategy needs to be more than just the basics. Paying attention to SSL could allow your site to rank higher.